Cruiser

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

The Cruiser Lux takes the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, customized components, and of course Electra’s patented Flat Foot Technology.

Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Schwalbe Big Apple 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride.

- Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control. - Get up and Go! with the Hydrive Rear Hub Motor. - Monitor your level of power support and battery charge easily with the Hydrive LED Display. - Customize your ride with a basket, bell, or maybe even some valve caps. Go wild. - The Townie Go! 7D wraps quality, comfort, and value in Electra's signature style.

The Electra Townie Go! 8D EQ with a Bosch Active System motor and Flat Foot Technology frame geometry make this e-bike the perfect blend of comfort, control, and fun. With up to a 100-mile range, you can go to work, go to the store, go wherever you want without breaking a sweat. This pedal-assist e-bike is easy to use and a blast to ride. Just get on and Go! It's right for you if... You want the power and fun of an e-bike along with the comfort of a Townie featuring Electra's patented Flat Foot Technology. The Townie Go! 8D EQ is a solid choice for those who want to go farther, faster, and funner on this easy-to-use ride. The tech you get The Townie Go! 8D EQ features a quiet Bosch Active Line Gen 3 250W motor with a top assisted speed of 20 mph and is complete with the Purion display. An 8-speed derailleur provides a nice range of gears while the mechanical front and rear disc brakes, and balloon tires allow for a smooth ride. Color-matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie Go! 8D EQ is the perfect ride to get you around town in style. Run errands. Commute to work. Go to the store. With four modes of support from Eco to Turbo, there’s no wrong way to ride this pedal-assist e-bike. Why you'll love it - The best-selling Townie paired with the legendary performance of Bosch motors delivers more smiles per mile. - Ready? Set. Go! The PowerPack 400 battery and 2 AMP charger allows for quick and easy charging. - Bosch's Active Line motor is super quiet and provides the perfect amount of assistance. - 26" balloon tires provide an amazing, cushy ride. - Color-matched fenders keep you clean while front and rear LED lighting keeps you safe.

The Electra Townie Go! 8D EQ with a Bosch Active System motor and Flat Foot Technology® frame geometry make this e-bike the perfect blend of comfort, control and fun. With up to a 70 mile range, you can go to work, go to the store, go wherever you want without breaking a sweat. This pedal-assist e-bike is easy to use and a blast to ride. Just get on and Go! It's right for you if... You want the power and fun of an e-bike along with the comfort of a Townie featuring Electra's patented Flat Foot Technology. The Townie Go! 8D EQ is a solid choice for those who want to go farther, faster and funner on this easy-to-use ride. The tech you get The Townie Go! 8D EQ features a quiet Bosch Active Line Gen 3 250W motor with a top assisted speed of 20 mph, and is complete with the Purion display. An 8-speed derailleur provides a nice range of gears while the mechanical front and rear disc brakes, and balloon tires allow for a smooth ride. Color-matched fenders keep you clean in all weather conditions while front and rear lights keep you safe. The final word The Townie Go! 8D EQ is the perfect ride to get you around town in style. Run errands. Commute to work. Go to the store. With four modes of support from Eco to Turbo, there’s no wrong way to ride this pedal-assist e-bike. Why you'll love it - The best-selling Townie paired with the legendary performance of Bosch motors delivers more smiles per mile. - Ready? Set. Go! The PowerPack 400 battery and 2 AMP charger allows for quick and easy charging. - Bosch's Active Line motor is super quiet and provides the perfect amount of assistance. - 26" balloon tires provide an amazing, cushy ride. - Color-matched fenders keep you clean while front and rear LED lighting keep you safe.

The Navigator Go! is inspired by the lure of travel and exploration. A rich, dark blue matte frame is adorned with land masses, oceans, longitude and latitude positions, and even an antiqued compass rose. Outfitted with a Bosch Performance Line motor, adventure is calling. The question is, are you listening? It's right for you if... Your sense of adventure is as strong as your attention to detail. From a custom saddle and grips to badass detailing, our Attitude Go! e-bikes pack a punch. Add our patented Flat Foot Technology frame geometry and the power of a Bosch motor and you've got yourself one sweet ride. The tech you get The Navigator Go! is powered by the Bosch Performance Line system with a 250W mid-frame motor paired with a Bosch Purion display. The Shimano Nexus Inter 5-E hub makes switching gears easy, even on steep hills, and hydraulic disc brakes allow you to stop quickly and safely. The final word Highly stylized from top to bottom and meticulously designed, these e-bikes are the ultimate expression of style. Combined with the latest Bosch technology and Electra's patented Flat Foot Technology, the Attitude Go! collection takes a bold stance to carve out its own terrain in the e-bike landscape. Why you'll love it - Bosch Performance System and Shimano Nexus Inter 5-E hub provide reliable power. - The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike. - Vee Rubber Speedster 26" x 2.8" tires ensure a smooth ride. - The front and rear Tektro hydraulic disc brakes provide smooth and powerful stops. - The hydroformed frame features custom details throughout.